Friday, May 25, 2012

David Kelley: How to build your creative confidence

I've just watched this inspiring video on TED. David Kelley is the founder of IDEO, one of the companies I admire most in the world. If you don't know this company, I highly recommend surfing www.ideo.com 
As a coach, what I admire most about this talk is the concept of Guided Mastery.
Guided Mastery is the process developed by Albert Bandura, a psychologist that could help people overcome phobias in hours. This process basically guides people through baby steps on their way to discover inner resources that were ignored before, and, as a result, people develop a new inner confidence that transforms one's life.
For me, this is also the vision that inspires me as a Coach: to accompany people, helping them dis-cover inner confidence and joy through their journey towards self mastery, or, in Bandura's words: self efficacy.   






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